IMM Graduate School Harvard Referencing System Guide
In-text: (Bick, 2011)
Reference list: Bick, G. (2011). “Brand equity and brand valuation”, in Klopper, H.B., and North, E. (ed.) (2011) Brand Management. Cape Town: Pearson Education SA.
In-text: (Bick, 2011)
Reference list: Bick, G. (2011). “Brand equity and brand valuation”, in Klopper, H.B., and North, E. (ed.) (2011) Brand Management. Cape Town: Pearson Education SA.