IMM Graduate School Harvard Referencing System Guide

In-text: A new media planning format has been introduced…. (Shapiro et al. 2000). Or Shapiro, et al. (2000) provided an analysis of …..

Reference list: Shapiro, D., Bethu, R., Ndlovu, B. and Wilcox, S.R. (2000). “A new media planning format”, Journal of Media planning, vol. 10, no. 5, pp. 454-65.