In-text: (Author, year of publication), for example: Marketing as an industry …. (McIntee, 2014). Or McIntee (2014) identified the growth ….
Reference list: Author, A. (year of publication). “Title of paper”, Title of Conference, location, date of conference, place of publication: publisher, page numbers. For example:
McIntee, H. (2014). “The growth of the marketing fraternity in Africa”, The African Marketing Confederation Conference, Zimbabwe, 15 September 2014, South Africa: African Marketing Confederation, pp. 11-15.